Building a Data Warehouse for E-commerce

In the fast-paced world of e-commerce, data is king. The ability to gather, analyze, and act on data can be the difference between success and failure. That’s where a data warehouse comes in. By integrating data from various sources like WooCommerce, Google and Facebook Ads, and Google Analytics, a data warehouse provides a comprehensive view of your business, enabling you to make data-driven decisions.

Why a Data Warehouse?

A data warehouse serves as a central repository for all your e-commerce data. It collects data from various sources, cleans it, and organizes it in a way that’s easy to analyze. This allows you to gain insights into your sales, customer behavior, and marketing campaigns, helping you optimize your strategies and boost your ROI.

Data Integration

Data Integration Process

WooCommerce API

Your sales data is a goldmine of insights. By integrating with the WooCommerce API, we can pull in data about your products, orders, customers, and more. This data can help you understand what products are selling well, who your customers are, and how your sales are trending over time.

Woo Commerce has a pretty robust API , you can find more documentation on

We found one drawback though, the Site Performance of store was directly impacted when we had historical load going on.

Unfortunately that may be a problem for sites with very high traffic and may result in some bounced orders, you can use backend SQL database and sync by using any third party tools like Hevo, Fivetran or Stitch Data.

The drawback to SQL approach is , queries can be little overwhelming to find right data and do the right operations

Google and Facebook Ads

Advertising is a crucial part of any e-commerce strategy. By integrating data from Google and Facebook Ads, you can see how your ads are performing, which campaigns are driving the most sales, and where you should be investing your advertising budget.

Finding right Data with right KPIs is crucial while developing and extracting data using third party vendors, else huge silos of data may burn a big whole in your pocket and can affect your budgets directly. 

Google Analytics

Understanding how users interact with your website is key to improving the customer experience. By integrating with Google Analytics, you can track metrics like page views, bounce rate, session duration, and more. This data can help you identify areas of your website that need improvement and understand how changes to your site affect user behavior.

Google Analytics is best indicator to find and identify your audience. We have cracked KPIs for multiple Sales and Non sales client and provide robust reporting in virtually no time.

To know more write us on

Key Performance Indicators (KPIs)

KPI Tracking Process

For e-commerce companies using WooCommerce and Shopify platforms, tracking the right KPIs is crucial. Here are some important ones:

  1. Sales Revenue: This is your primary revenue source and a direct indicator of your business performance.
  2. Average Order Value (AOV): This measures the average total of every order placed over a certain period of time.
  3. Conversion Rate: This shows the percentage of your website visitors who are making a purchase.
  4. Customer Acquisition Cost (CAC): This measures the cost to acquire a new customer.
  5. Customer Lifetime Value (CLV): This predicts the net profit from the entire future relationship with a customer.
  6. Cart Abandonment Rate: This shows the percentage of shoppers who add items to their shopping cart but then leave without completing the purchase.

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